Salesforce, Marketo, Pardot and Hubspot

Understanding User Intent and Search Engine Evolution Search engines are smarter than ever. They now prioritize content that truly helps users instead of relying on outdated tactics like keyword stuffing. This means focusing on what people want to know, not just sprinkling keywords onto a page. Advances in AI-driven algorithms, such as semantic search and [...]

June marks the halfway point of the year—a golden opportunity for e-commerce businesses to evaluate their goals and ramp up marketing efforts before the holiday surge begins. Whether you're targeting summer shoppers, hosting mid-year sales, or riding the wave of fun, niche holidays, June offers a packed calendar of marketing potential. In this blog, we’ve [...]

The digital commerce landscape is evolving faster than ever. With global e-commerce projected to reach $6.9 trillion by 2025 (Statista), competition among online stores is fiercer, and smarter digital marketing strategies are critical to survival and growth. In this research-backed guide, we explore the latest digital marketing strategies that drive traffic, improve conversion rates, and [...]

Tracking Key Performance Indicators (KPIs) is essential for measuring the success of your eCommerce website. By monitoring these metrics, businesses can identify areas of improvement, optimize performance, and enhance customer satisfaction. Here are 15 essential KPIs to measure and improve your eCommerce performance. 1. Sales Conversion Rate Definition: The percentage of website visitors who complete [...]

Businesses today require adopting a robust Customer Relationship Management (CRM) system for managing processes and augmenting customer satisfaction. Salesforce - a leading name in the cloud CRM space has emerged as one of the most popular and comprehensive platforms. The platform has been leveraged by businesses across different industries globally. Endowed with multiple features and [...]

Effective communication is essential for any institution to build trust and foundation. Whether you are managing a school, college, healthcare facility, non-profit firm, or business, one requires a platform that keeps customers informed and engaged to promote smooth interaction. Moreover, managing several different communication platforms altogether can be overwhelming. That’s where GirkSMS proves to be [...]

Delivering consistent experiences is crucial for sustaining in this competitive business landscape. However, this requires implementing data and technology together for gathering data, drawing insights and using those insights to provide superior customer experiences. Nevertheless, all this is easier said than done and requires creating a unified data system for streamlining operations across departments.Each department [...]

Business growth and success in today's era rely primarily on technology solutions. Salesforce – a reputed provider of CRM services, is endowed with numerous features that can take your business to a new level. However, you need a certified Salesforce Support partner to unlock the true potential of this platform. Besides helping you navigate the [...]

In the software development sector, marketing calls for a combination of strategic strategy, technical understanding, and creative ability. Unlike consumer items, software solutions often target a niche clientele with particular needs, making the marketing strategy more complex and concentrated. According to stats, revenue in the Application Development Software market is projected to reach US$182.70bn in [...]

Starting an E-commerce business can be an exciting venture, but it also comes with its fair share of challenges. With countless competitors vying for consumer attention online, E-commerce startups must implement effective marketing strategies to stand out in a crowded marketplace. Understanding the nuances of digital marketing is crucial for building brand awareness and attracting [...]

Most entrepreneurs have the natural ability to come up with unique business ideas. But turning these ideas into a tangible business venture isn’t always as easy as it sounds. Turning an idea from a simple concept into something that can be monetized and can support a business model can be challenging for anyone. But for [...]

Staying diligent in today's cut-throat business world requires organizations to adopt technology solutions. Salesforce has become the go-to tool for driving sales and revenue growth. Nevertheless, successfully managing and implementing Salesforce requires dedicated expertise to maximize sales and revenue. As a reliable leader in customer relationship management, Salesforce equips businesses with all the features required [...]

Hubspot tutorial to add a custom field in the Hubspot blog post template and show them on the blog detail page and listing page. For example: we want to add different content and change the summary or description on the listing page of the blog, like on the author page, blog page, tag page, etc. [...]

Only today, we noticed two things one is email deals and another is the products carousel that shows on the Gmail mobile app, so we found out Gmail Email annotations bring email messages in the Promotions tab to life with features such as images, deals, and expiration dates. So we started to dig more and [...]

In an age where digital messages flood our inboxes, the tactile experience of receiving something we can hold in our hands stands out. Studies show that handwritten mail leads to a 27% greater brand recall than digital interactions. Imagine the impact of something so personal in this fast-paced, digital world! The benefits of handwritten letters [...]